So, you've had your recruitment meeting! How did it go? I am sure that you had a great turn out, and really built excitement for your tour. You are probably thinking..."what now?" The day right after your meeting is the prime time to follow up with everyone who came to the meeting, RSVPed, or expressed interest. Life today is busy, and parents need (and appreciate) reminders about your tour.
Here are my tips for follow up after a recruitment meeting:
Email. Immediately send out an email to EVERYONE who expressed interest. Send it to those who came to the meeting; those who RSVPed, but didn't attend, those who might have reached out and said that they couldn't come. Spread the net far and wide when it comes to follow up. In my experience, parents like to be kept in the loop about the enrollment deadlines, and appreciate the reminders. What to include in your email:
Here are my tips for follow up after a recruitment meeting:
Email. Immediately send out an email to EVERYONE who expressed interest. Send it to those who came to the meeting; those who RSVPed, but didn't attend, those who might have reached out and said that they couldn't come. Spread the net far and wide when it comes to follow up. In my experience, parents like to be kept in the loop about the enrollment deadlines, and appreciate the reminders. What to include in your email:
- A short message of "thank you" for taking the time to attend the meeting.
- The link to your group leader website where they can get all the tour information, and sign up.
- A reminder about about the enrollment deadline.
- Your contact information, so that they can contact you with questions that they might have about the tour.
Social Media Posts. Use your social media accounts to follow up after your meeting. Thank everyone for coming and remind them about the enrollment deadline. Build energy by letting them know if there are a limited amount of places left on your tour. You can see a few of the reminders that I posted on my social media for my current tour. I use www.canva.com to create all the fabulous graphic designs!
Social Media Posts. Use your social media accounts to follow up after your meeting. Thank everyone for coming and remind them about the enrollment deadline. Build energy by letting them know if there are a limited amount of places left on your tour. You can see a few of the reminders that I posted on my social media for my current tour. I use www.canva.com to create all the fabulous graphic designs!
Handwritten note. If you have time to go the extra mile, consider sending out a hand written thank you to families that attended your meeting. I always start with those students who I know well, and want to reach out to with a personal note. I like to collect postcards on my travels, and I write my thank you on the post card and send it in the mail. Its a nice gesture that can go along way. When travelers enroll, I want them to have more than just a trip, I want them to feel a personal connection to me as their group leader.
Phone Call. Before my enrollment deadline, I call families that I know have a sincere interest in signing up for my tour. Having a one-on-one conversation might be what they need to help them make their decision. I always start the conversation out by thanking them for coming to the meeting, and then asking if they have any questions about the tour. Making a phone call is a quick and effective way to provide more information and a gentle reminder about the upcoming deadline.
No matter how you choose to do it, the key to building your tour is to FOLLOW UP after your meeting. Making the decision to enroll on a tour is a big deal for most families. Let parents and families know that that you are available for questions and support.
What do you do to follow up after a recruitment meeting? I'd love to hear all about it! Let me know in the comments below.
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